The new Malibu Red was launched in Atlanta at an explosive soiree that highlighted the brand's newest incarnation as well as appearances by some of Atlanta's celebrities and socialites. The avant-garde King Plow Center was the backdrop for this affair, which featured a bevy of décor accentuated with sleek red accents to represent both the fiery and smooth taste of Malibu Red. Malibu Red is a higher proof, smooth Caribbean coconut flavored rum, with a careful blend of crisp clear Blanco tequila from the Olmeca highlands region of Mexico.